by Efrain Nieves
“When it comes to the impact of Latinos on the American economic and cultural landscape, there’s only one word that adequately describes the group’s influence: growing” (marketwire.com). Across the internet you will find many articles refering to the boom of the Latino buying power. According to marketwire.com “The buying power of Hispanics exceeded $1 trillion in 2010, and the population includes a significant number of high-income households.”
This means marketers are racing for a piece of the pie but only we know what we want when it comes to spending money. In other words, it’s time for Latinos to start creating businesses that cater to the Latino-American. It’s a comfortable feeling when you walk into a business and your salesperson can relate to your culture.
Let’s keep it in the familia so to speak. Pa’lante!
photo from merrellgroup.com
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